Agegnehu Mekonnen and Arega Gashaw Bread wheat, farmers’ traits, grain yield, participatory variety selection 31-39 3 (2) 2019 April,2019 Farmers in Amhara regional state, Wollo, were reluctant to adopt improved bread wheat varieties due to their low participation during varietal development. Thus, participatory variety selection was conducted at six locations of Wollo with the objective of examining farmers preferred traits and evaluating varieties based on them. There were significant variations among varieties for the traits examined. G1, G9 and G16 scored maximum grain yield. G15, G21, G19 were specifically adapted genotypes. Farmers identified and weighted key selection criteria ; frost and disease resistance (20%), seed color (12%) and size (11%), kernels per spike (10%), earliness (10%), tillering (6%), spike length (4%) and plant height (3%). Each of the varieties was evaluated against the traits as per direct matrix ranking method. Farmers considered; G9, G5 and G1 were the most preferred varieties. These varieties may prove worthy for general wheat cultivation in this area.